Zimbabweans set new beer consumption record….Hanzi neDelta takabheura 266 million litres dzeHwahwa in 2024

HARARE -Zimbabweans consumed an astonishing
2.66 million hectolitres of lager beer in 2024,
according to new figures released by Delta
Corporation, the country’s largest beverage
producer. This marks a significant jump from
previous years and highlights the nation’s growing
appetite for lager, particularly among younger
urban consumers.

The surge in consumption is largely credited to
Delta’s expanded production capacity and more
efficient distribution networks. The company’s
strategic upgrades have enabled them to meet
rising demand and maintain consistent supply
across Zimbabwe’s provinces.

Of the total lager sales, the iconic Carling Black
Label emerged as a standout performer,
accounting for over one million hectolitres on its
own. This makes it the most popular lager brand in
the country, underscoring changing consumer
preferences and brand loyalty trends.

Industry analysts say the upward trend in beer
consumption reflects broader economic shifts,
including improved disposable incomes in some
sectors and a cultural leaning toward social
drinking. “We are seeing a lifestyle change,
especially in urban areas, where lager is becoming
the beverage of choice,” one analyst noted.

In response to the booming demand, Delta
Corporation has committed to further investment
in its brewing infrastructure and product
innovation. The company has also hinted at plans
to diversify its product line to stay ahead in an
increasingly competitive market.

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